Portland State University. Department of English
Social media, Publishers and publishing, Web publishing, YouTube (Electronic resource)
BookTube is a self-identified subsection of YouTube, where content creators, known as BookTubers, create videos with book-related content. Most BookTube channels are focused on Young Adult titles. Through researching YA BookTube channels and interviewing YA BookTubers, key trends in BookTube functionality have been identified. These trends include the characteristics of the books that are discussed, the influential role of of the BookTuber, and the possible formation of a YA canon.
Hughes, Melina, "BookTube and the Formation of the Young Adult Canon" (2017). Book Publishing Final Research Paper. 24.