Document Type

Paper

Publication Date

5-2017

Subjects

Animal welfare, Publishers and publishing, Book industries and trade

Abstract

Though many of us have heard the mantra that we shouldn’t judge a book by its cover, marketers in book publishing bank on the fact that people do and will continue to buy and read books based not only on content, but its aesthetic appeal. This essay will examine the top four marketing trends that can be observed on the Amazon listings for books published on animal rights within the last ten years, specifically relating to titles, cover design, and the intended audience. From graphic adaptations of animals to traditional textbook approaches and animal photography, publishers are striving to evoke interest and investment in literature concerning a politically charged and inherently personal topic. This essay will outline the overarching trends in marketing strategies, who the probable intended audiences are, and how publishers can rework their strategies and broaden their reach to increase readership and more effectively convey the messages in their books—hopefully effecting change within society, as their authors intended.

Description

Paper submitted in partial fulfillment of the requirements for the degree of either the Master of Arts in Writing: Book Publishing, or the Master of Science in Writing: Book Publishing.

Persistent Identifier

http://archives.pdx.edu/ds/psu/21251

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