Not That Kind of Publisher: How NovelRank and BookScan Can Benefit Small Publishers' Marketing and Promotions

Document Type

Paper

Publication Date

5-2015

Subjects

Publishers and publishing, Book industries and trade, Electronic commerce

Abstract

How can NovelRank be used for more than simply tracking the ranking of a given title in the Amazon ecosystem, but rather identifying sales trends across a group of titles? For a group of titles of your choosing, what kinds of sales trends can be identified using this method? How do the trends identified using NovelRank for this group of titles compare to the trends that can be identified using Nielsen BookScan?

Rights

>© 2015 the author

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Description

Additional sales data can be found below in the Additional Files

Paper submitted in partial fulfillment of the requirements for the degree of either the Master of Arts in Writing: Book Publishing, or the Master of Science in Writing: Book Publishing.

Persistent Identifier

http://archives.pdx.edu/ds/psu/15868

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