Document Type
Article
Publication Date
2009
Subjects
Heuristic algorithms, Regression analysis, Decision making, Technology -- Management
Abstract
Heuristics are simple rules of thumbs for problem solving that follow a logic that is quite different from consequential logic. They have long been regarded, as an inferior technique for decision making that is the source of irrational decision behavior. Recently, decision making researchers have demonstrated that some heuristics are highly efficient and can compete with complex decision models in some application domains. This paper explores the different streams of research, summarizes the state of the art decision making model, and discusses its implications for complex decisions in engineering and technology management.
Persistent Identifier
http://archives.pdx.edu/ds/psu/9844
Citation Details
Albar, Fatima M.; Jetter, Antonie J.: Heuristics in Decision Making, in: Proceedings of PICMET 2009: Technology Management in the Age of Fundamental Change, p. 578-584, August 2-6, 2009, Portland, OR
Description
This is the publisher's final pdf. Copyright 2009 by PICMET; permission to reprint received from PICMET.