Document Type

Closed Project

Publication Date

6-1-2017

Instructor

Charles M. Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526/626

Abstract

Apple smartwatch strategy is analyzed in this paper in comparison to its competitors like Samsung and Pebble. The features, cost, market share and sales of smartwatches are compared. The position of Apple smart watch in the technology adoption lifecycle is identified based on the sales. This paper also discusses the Porter’s five-force model and SWOT analysis as applied to Apple’s smart watch. Strength and weakness are analyzed for Apple smart watch and opportunities and threats in comparison to its competitors. The goal of this paper is to identify the position of Apple smartwatch in the smartwatch industry.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21418

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