Document Type

Closed Project

Publication Date

Spring 2017

Instructor

Sule Balkan

Course Title

Technology Marketing

Course Number

ETM 555/655

Abstract

BMW is one of the well-known brand in the market which started its business by manufacturing aircraft engines developing and advancing into manufacturing some of the most well-known car models. This report presents a marketing plan for BMW 7 series which highlights the current state of the situation, the strategies and our ultimate objective to achieve our goals.

Description

This project is only available to students, staff, and faculty of Portland State University Additional author

Persistent Identifier

http://archives.pdx.edu/ds/psu/21491

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