Document Type

Closed Project

Publication Date

Spring 2017

Instructor

Sule Balkan

Course Title

Technology Marketing

Course Number

ETM 555/655

Abstract

BMW is one of the well-known brand in the market which started its business by manufacturing aircraft engines developing and advancing into manufacturing some of the most well-known car models. This report presents a marketing plan for BMW 7 series which highlights the current state of the situation, the strategies and our ultimate objective to achieve our goals.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21491

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