Document Type

Closed Project

Publication Date

Winter 2017

Instructor

Sule Balkan

Course Title

Technology Marketing

Course Number

ETM 555/655

Abstract

Amazon Echo is a $179.99 Wi-Fi speaker and voice-first-device that provides users seamless, hand-free integration with their favorite apps via Alexa voice service. As market leaders in this category, Amazon is positioned well to take advantage of the high degree of customer loyalty inherent to the voice-first-device market. Our strategy targets the 54 million Amazon Prime members in the United States to generate an additional 13 Million units in sales by 2020. Total combined revenue from the increase in Echo sales and resultant increase in amazon.com purchases will be $3.90 Billion by 2020.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21499

Download

Share

COinS