Document Type

Closed Project

Publication Date

Spring 2015

Instructor

William Eisenhauer

Course Title

Advanced Engineering Economics

Course Number

ETM 535/635

Abstract

Car2Go has been in Portland since March 2012 and has yet to show they are a profitable in this city. This report is an economic analysis of expanding Car2Go services in Portland, Oregon. The annual worth method is used to evaluate the profitability of three expansion options: 1) expanding the home area, 2) increasing fleet size, and 3) expanding the home area and increasing fleet size. A market analysis was conducted to determine the serviceable obtainable market and likelihood of obtaining new members with home area expansion. Based on the economic and market analyses, it was determined that expanding the home area in the first two years and then increasing fleet size in year three would be their most profitable option. However, further market research needs to be conducted with a larger sample size for a more accurate analysis.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21576

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