First Advisor

Lihong Qian

Date of Award

2017

Document Type

Thesis

Degree Name

Bachelor of Arts (B.A.) in Business Administration: Accounting and University Honors

Department

Business Administration

Subjects

Investments -- Psychological aspects, Investments -- Decision making, Consumer behavior, Small business -- Finance

DOI

10.15760/honors.449

Abstract

This paper attempts to provide an organized review of the existing, traditional, and modern research on Behavioral Finance with the added analysis of how the field relates itself to modern day consumer and investor behavior. Using literature review and a small business client case study, the paper shows how small businesses are prey to common Behavioral Finance biases, but small businesses are able to leverage the benefits of Behavioral Finance concepts the most.

Rights

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Persistent Identifier

http://archives.pdx.edu/ds/psu/20464

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