Date of Award

2017

Document Type

Thesis

Department

Business Administration

First Advisor

Lihong Qian

Subjects

Business enterprises -- Finance, Consumer behavior, Investments -- Psychological aspects, Investments -- Decision making

DOI

10.15760/honors.449

Abstract

This paper attempts to provide an organized review of the existing, traditional, and modern research on Behavioral Finance with the added analysis of how the field relates itself to modern day consumer and investor behavior. Using literature review and a small business client case study, the paper shows how small businesses are prey to common Behavioral Finance biases, but small businesses are able to leverage the benefits of Behavioral Finance concepts the most.

Comments

A Thesis Submitted to the Honors College of Portland State University in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts in Business Administration In the Departments of Accounting and Finance.

Persistent Identifier

http://archives.pdx.edu/ds/psu/20464

Share

COinS