Presentation Type

Presentation

Description

Many libraries are challenged to market their services. Standardizing deliverables in order to create products and marketing these products as examples of library services can be hugely beneficial in increasing awareness, understanding, and use of library services. “Productization” can also have advantages for librarians in managing time, staff, and budgets. This presentation will provide a framework for developing products that address critical user needs and can be replicated, scaled, and adapted. With examples of products created by librarians at Waggener Edstrom Worldwide, a communications agency, attendees will learn how defined deliverables can make it easier for populations served to understand library services and librarians’ expertise, particularly as the patron population gains experience with the product and shares this information with their colleagues. When designed with scalability and adaptability in mind, products can also provide users with a clear idea of the methodology and deliverable while being flexible enough to address a variety of subject areas and adjusted to meet varying needs in terms of budget, time, and scope. Attendees will therefore gain an understanding of how to develop products that can help patrons and user populations to quickly understand and utilize library services and ensure satisfaction with deliverables.

Conference Track

Other

Start Date

11-2-2011 11:30 AM

End Date

11-2-2011 12:30 PM

Persistent Identifier

http://archives.pdx.edu/ds/psu/19937

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Feb 11th, 11:30 AM Feb 11th, 12:30 PM

“Productization” As A Means To Marketing Library Services

Many libraries are challenged to market their services. Standardizing deliverables in order to create products and marketing these products as examples of library services can be hugely beneficial in increasing awareness, understanding, and use of library services. “Productization” can also have advantages for librarians in managing time, staff, and budgets. This presentation will provide a framework for developing products that address critical user needs and can be replicated, scaled, and adapted. With examples of products created by librarians at Waggener Edstrom Worldwide, a communications agency, attendees will learn how defined deliverables can make it easier for populations served to understand library services and librarians’ expertise, particularly as the patron population gains experience with the product and shares this information with their colleagues. When designed with scalability and adaptability in mind, products can also provide users with a clear idea of the methodology and deliverable while being flexible enough to address a variety of subject areas and adjusted to meet varying needs in terms of budget, time, and scope. Attendees will therefore gain an understanding of how to develop products that can help patrons and user populations to quickly understand and utilize library services and ensure satisfaction with deliverables.