Start Date

10-5-2017 9:00 AM

End Date

10-5-2017 11:00 AM

Subjects

Strategic planning, Business enterprises -- Planning, Corporations -- Growth, Big data -- Management -- Analysis

Description

Achieving a sustained competitive advantage in the industry is vital for a firm’s long-term survival. Big data has been mentioned as a powerful competitive tool in the literature. This study examines the influence of big data analytics in achieving competitive advantage by a firm in its business operations. From a competitive advantage standpoint, big data analytics capability has implications for three key resources such as big data technology, big data technical skills, and data scientist skills. In this presentation we provide an overview of big data analytics in terms of resource-based view of the firm. Based on resource-based theory, we conclude that data scientist skills could be considered a driver to provide sustained competitive advantage. This study has implications for incumbent firms and new entrants who are heavily dependent of data-driven decision making to gain competitive advantage.

Persistent Identifier

http://archives.pdx.edu/ds/psu/20016

 
May 10th, 9:00 AM May 10th, 11:00 AM

Big Data Analytics for a Sustained Competitive Advantage

Achieving a sustained competitive advantage in the industry is vital for a firm’s long-term survival. Big data has been mentioned as a powerful competitive tool in the literature. This study examines the influence of big data analytics in achieving competitive advantage by a firm in its business operations. From a competitive advantage standpoint, big data analytics capability has implications for three key resources such as big data technology, big data technical skills, and data scientist skills. In this presentation we provide an overview of big data analytics in terms of resource-based view of the firm. Based on resource-based theory, we conclude that data scientist skills could be considered a driver to provide sustained competitive advantage. This study has implications for incumbent firms and new entrants who are heavily dependent of data-driven decision making to gain competitive advantage.