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Industrial management -- Environmental aspects, Sustainable development, Wind power


This study explores the hybridization of field-level logics, a process that integrates previously incompatible logics within an organizational field. Through an inductive study of the wind energy field in Colorado, we find that logic hybridization resulted when social movement organizations, incumbent firms, and policy makers variously responded to incompatibility between economizing and ecologizing logics. Compromise and framing efforts catalyzed social movements to alter the balance of power in the field, which transformed the relationship between field logics. Hybrid organizations then emerged to establish, legitimize, and embed a new set of inter-linked frames, practices, and arrangements that integrated previously incompatible logics. Incumbent firms and policy makers further formalized and embedded the new hybridized logic in the field. Our findings suggest that the hybridization of field level logics is a complex process in which organizational actions and field-level conditions recursively influence each other over time.


This is the author’s version of a work that was accepted for publication in Academy of Management Journal. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Academy of Management Journal vol. 59 no. 2, 579-610 and can be found online:



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