Document Type

Working Paper

Publication Date



COVID-19 (Disease ) -- Economic aspects -- United States, Electronic commerce -- Social aspects, Delivery of goods, Equity, Social Justice


The COVID-19 pandemic has significantly affected shopping behavior and has accelerated the adoption of online shopping and home deliveries. We administered an online survey among the population in the Portland-Vancouver-Hillsboro Metropolitan area on household and demographic characteristics, e-commerce preferences and factors, number of deliveries made before and during the COVID-19 lockdown, and number of deliveries expected to make post-pandemic. In this research, we conduct an exploratory analysis of the factors which affect levels of home deliveries before, during, and post COVID-19. There was a significant increase in home deliveries during the COVID-19 lockdown relative to before the COVID-19 period. Households that made less than three deliveries per month before the pandemic will order more online post-pandemic. A majority of the homes that ordered more than three deliveries per month before COVID-19 are expected to revert back to their original levels post-pandemic. The two most variables positively affecting the likelihood of online shopping were found to be access to delivery subscriptions and income. Tech-savvy individuals are expected to make more home delivery orders post-pandemic compared to before and during COVID-19. Health concerns positively increase the likelihood of ordering online during the pandemic and does not have a significant impact post-pandemic. Households with more number of workers are more likely to make more home deliveries. Older and retired individuals are less likely to use online deliveries. However, the likelihood of older and retired individuals ordering more home deliveries increased during the pandemic lockdown.


© Miguel Figliozzi and Avinash Unnikrishnan


This working paper is under review.

Persistent Identifier

Included in

Business Commons