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Hi everyone. Hi.

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Thank you so much
for for being with

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us here today and for

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listening to my story for

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about the next 20 minutes.

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So I grew up in a
family of artists.

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My mom and dad were
weavers and that's

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actually me

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underneath the loom
and then my mom,

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this is definitely in
the early eighties.

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You can, you can
tell for sure.

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And my grandparents
were illustrators.

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One of my favorite
places growing up

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was in my
grandmother's studio.

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She was a prolific

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children's book
illustrator and drew

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over a 1000 titles during
her 55-year career.

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My grandmother had
an immense impact on

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my visual aesthetic as well

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as my work ethic
and attitude.

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By it.

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I only recently
realized this.

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Most people know me as

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an illustrator
and an educator.

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Currently, my desk is piled

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high with pens and paper,

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and I spend my days

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happily drawing
and teaching.

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But up until
eight years ago,

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actually really hated
drawing, hated it.

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So when I was a kid, again,

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I grew up in a family
of Illustrators.

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I didn't want
to draw it all.

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I was pretty lazy,

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loved watching tons a TV

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and couldn't wait for

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my next trip to the mall.

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My mom tried to
teach me how to

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weave and I was like,

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No, I'm too busy.

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So basically to sum it up,

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I was kind of a jerky kid.

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But somewhere along the way

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after a failed
attempt at being

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a broadcast journalism
major and a

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very mediocre
English major.

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I stumbled upon
graphic design.

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This way of working
really clicked with me.

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So my first graphic
design job was laying out

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catalogs for a gift company

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and Omaha, Nebraska.

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I was also working as

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their sales representative
and would spend

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a lot of my time
traveling to trade

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shows and Merchandise Mart

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gets all over the
United States.

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Here I observed hyper
consumption on display,

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and this is where
my fascination with

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consumer culture
really was born.

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I filled notebooks
with ideas,

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but they were messy
and without order.

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I knew I had to
make work about

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the strange and compelling

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consumption-driven
world around me.

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But I wasn't sure
where to start.

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I was observing

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some really kind of

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amazing consumer
spectacles at that point.

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So this is the late 90s,

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early 2000s, and

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beanie babies are
really popular.

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And you remember
Beanie Babies.

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I witnessed a fist fight

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between two adult men

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trying to get
their fall order

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of Beanie Babies
in on time. Okay.

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I did the same
trade shows target

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as Monica Lewinsky.

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When she had handbags,

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it was after the
whole Clinton thing

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and she was like

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now I'm going to be
a handbag designer.

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And so I basically
followed that route too.

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And again, it was this.

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Sane world of
consumer culture.

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And again, I knew I

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had to make work about it,

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but I wasn't sure
where to start.

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And that feeling of
not knowing where to

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start made me
feel horrible.

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Okay. I felt stock.

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I didn't know how
to begin at all.

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And so as I was

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researching and looking
at different artists,

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I came across the
artist, I'd reshape.

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And in the early
1960s address Shay

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had several photo projects
going on at once.

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34 parking lots,
some LA apartments,

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and 26 gasoline stations
to name just a few.

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So for this book projects,

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he developed a
series of rules

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and in an art
news interview

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and 980 to Russia,

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I said it became

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rules that I knew
I had to follow.

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Then it was just
a matter of being

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a good little art soldier
and finishing it.

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And so after reading

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those words, it
clicked with me.

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What if I created rules for

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myself to follow and carry

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out in order to
execute all of

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these fragmented
ideas I was having.

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What S harness the
power of repetition and

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accumulation to document

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my everyday experiences

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with consumer culture.

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What if I became

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a good little
aren't soldier TO?

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So for the last
ten years or so,

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I've been making
objects and

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developing
projects that talk

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about our wants
and needs and how

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we use and engage
with our stuff.

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Lots of stuff, along
with obsessing over

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the things that we
buy or give or steal.

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I make work about
personal consumption,

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celebration, joy,

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privacy, guilt,

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so much guilds and
the every day.

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And of course, it's
all about access.

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The thing that I have loved

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from doing all of

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these projects over the
last ten years or so,

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is really focusing on

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the community of the
shared experiences

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that come out of these
everyday objects.

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But all of my projects,

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they rely on a
system of rules.

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Okay?

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This system of rules gives

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the order to the
initial chaos of ideas.

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These rules help me
structure my workflow.

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They keep me moving
and making when I

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don't think I can
move or make anymore.

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And so for every project,

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I create a system
of rules to

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follow, execute,
and repeat.

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Because you know,
what's really,

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really terrifying.

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A blank piece of paper

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is what's really
terrifying this paper.

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So terrified when
I was drawing it,

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I could make it
blank actually,

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to fill it with lions that

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was that terrifying.

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And again, like the
chasm creative death for

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me and for most
people as being told,

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Oh, you know, you can do

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anything you want to do.

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And that's 0. And also,

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as a teacher, that's

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the worst kind of

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assignment to give
to a student.

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To be like, I'll
just do whatever,

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it's, just be creative.

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That's the worst phrase
that you can tell

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anyone who's trying
to figure out how

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to be creative
is just be like,

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oh, just have fun with it.

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It's horrible.

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So.

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Initially what looks like

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freedom, it
becomes crippling.

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Okay, So starting with
a system of rules

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makes this blank sheet
of paper weigh less.

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Scary. Rules are good,

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they're good because
constraints,

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it yields creation.

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So before I drew,
I photographed,

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I documented
Target shoppers,

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thrift stores, yard sales.

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You know what you're
trying to think

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of earlier, yard sales.

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All of these photo
projects lead to

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a bigger project called

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Obsessive Consumption.

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So with Obsessive
Consumption,

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I photographed everything I

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purchased for
over two years.

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I archived and uploaded to

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a pre blog era website
for all to see.

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This site also shared

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more than just
my purchases.

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I gathered stories

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about viewers
favorite objects.

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I have published
interviews of

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people talking about
their collections.

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And I created a bizarre
little community

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with the catalyst
being my consumption.

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It was weird and I
knew it was weird,

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but I also knew that I was

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going in the
right direction.

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I didn't know if
it was, you know,

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where it was going, but I

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decided to follow it.

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So earlier I mentioned

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that I was an illustrator,

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okay, right now,
I love drawing.

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I do it every day.

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But however, that part of

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me would not exist if

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I had not enlisted in

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the process of
rule-based making,

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I most certainly
would not have

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called myself an illustrator
a few years ago.

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So let me explain a
little bit about this.

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I started drawing
when I was 26.

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Probably.

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I had just started my
first big girl job

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as a professor
at a university.

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I was also $24 thousand
in credit card debt.

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Really cool.

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And I was absolutely
terrified.

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I felt like I was
a complete fake

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because I had just spent

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two years showcasing.

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Look at everything that
I've been purchasing.

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Let's talk about
the stories behind

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or objects all
the while I'm

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accumulating more and more

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and more credit card
debt and they didn't

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want to tell anybody
about it at all.

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Shame is a very
powerful thing.

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And so these

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machine-generated
credit card statements

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would show up every
single month.

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They were haunting me.

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They were taunting me.

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They were reminding me
that I was a failure,

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that I was a coward

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because I wouldn't
talk about it.

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I wouldn't talk about it.

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But something
had to be done.

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So I created a
system of rules.

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And rule number
1 was to have

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extreme exit over credit
card debt and feel

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totally helpless
and stupid.

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Check that was really
easy to complete.

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Sometimes you need to start

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lists with something that

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you're already doing.

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So you can just
cross it off for you

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now it's like
I'm on the way.

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One, number two was that
I was going to draw

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all my credit
card statements

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every single month and

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sell they were paid off.

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Okay, so remember
Jain at the time?

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Drawing at that time was

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my least favorite
way of working.

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And remember how I

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said that I felt like I was

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a terrible illustrator
when I was

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a kid without feeling
had not changed.

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But that, that was,
that was the point.

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Like I wanted to pick
a way of working that

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I felt really
uncomfortable with.

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I wanted to challenge

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myself in a way
that would push

271
00:10:24,770 --> 00:10:29,270
myself to actually
complete this project.

272
00:10:29,270 --> 00:10:31,340
This project was not
supposed to be fine.

273
00:10:31,340 --> 00:10:32,225
Okay.

274
00:10:32,225 --> 00:10:33,800
Rule number three was

275
00:10:33,800 --> 00:10:35,540
to make myself accountable

276
00:10:35,540 --> 00:10:36,800
by uploading
the credit card

277
00:10:36,800 --> 00:10:38,795
statements to the Internet.

278
00:10:38,795 --> 00:10:40,220
Because if this were

279
00:10:40,220 --> 00:10:41,240
just something
that I was going

280
00:10:41,240 --> 00:10:42,439
to do in a sketchbook,

281
00:10:42,439 --> 00:10:44,210
I would have like
probably quit

282
00:10:44,210 --> 00:10:46,100
this after the first
credit card statement.

283
00:10:46,100 --> 00:10:49,055
But I am aware I'm very
motivated by like,

284
00:10:49,055 --> 00:10:50,780
I'll tell people that
I'm doing something and

285
00:10:50,780 --> 00:10:52,685
by God, I will finish it.

286
00:10:52,685 --> 00:10:54,230
But if it's just
me, I'm fine with

287
00:10:54,230 --> 00:10:56,000
letting myself
down, you know,

288
00:10:56,000 --> 00:10:57,470
but like other people,

289
00:10:57,470 --> 00:10:59,900
even if they don't
care, I'm like No,

290
00:10:59,900 --> 00:11:01,760
I can't let them down
and they're like,

291
00:11:01,760 --> 00:11:03,755
What were you doing
again anyway,

292
00:11:03,755 --> 00:11:05,690
that's my own erotic system

293
00:11:05,690 --> 00:11:07,370
that kind of works in
the back of my head.

294
00:11:07,370 --> 00:11:10,580
So anyway, so there's
more and then there's

295
00:11:10,580 --> 00:11:16,625
more rules was to
share my story,

296
00:11:16,625 --> 00:11:19,160
respond to e-mails from
people who are also

297
00:11:19,160 --> 00:11:21,800
having frustrating
credit card experiences.

298
00:11:21,800 --> 00:11:23,450
I became this credit

299
00:11:23,450 --> 00:11:25,910
card mishap
confessional outlet

300
00:11:25,910 --> 00:11:27,290
for people that I did it

301
00:11:27,290 --> 00:11:29,375
now and people that
I didn't know,

302
00:11:29,375 --> 00:11:31,220
my office hours at school

303
00:11:31,220 --> 00:11:33,395
stopped being
about advising.

304
00:11:33,395 --> 00:11:36,500
And I would receive
a stream of

305
00:11:36,500 --> 00:11:38,180
students that would
knock on my door and

306
00:11:38,180 --> 00:11:40,040
they come in, how
are you doing?

307
00:11:40,040 --> 00:11:42,530
Bobby never had a student
named Bobby before.

308
00:11:42,530 --> 00:11:43,640
I don't know where
that came from,

309
00:11:43,640 --> 00:11:46,850
but as I said it
and they're like,

310
00:11:46,850 --> 00:11:48,455
Can we close the door?

311
00:11:48,455 --> 00:11:50,090
And I'm like, okay, this is

312
00:11:50,090 --> 00:11:52,055
strange and be like,

313
00:11:52,055 --> 00:11:53,360
do you have to pay off

314
00:11:53,360 --> 00:11:55,130
your credit cards
every month?

315
00:11:55,130 --> 00:11:56,720
I'm like, Oh, sit down.

316
00:11:56,720 --> 00:11:58,910
Let's talk about this.

317
00:11:58,910 --> 00:12:00,680
And then like
other questions,

318
00:12:00,680 --> 00:12:02,900
very simple questions,
What's APR made?

319
00:12:02,900 --> 00:12:06,185
And so it really became

320
00:12:06,185 --> 00:12:07,910
a lot of credit

321
00:12:07,910 --> 00:12:11,015
advising for my
college students TO,

322
00:12:11,015 --> 00:12:13,519
and I find those
conversations

323
00:12:13,519 --> 00:12:15,350
that I have with my
students about money,

324
00:12:15,350 --> 00:12:17,330
really rewarding,
really rewarding

325
00:12:17,330 --> 00:12:20,030
because it's tough to
talk about this stuff.

326
00:12:20,030 --> 00:12:22,580
Very tough to talk
about this stuff.

327
00:12:22,580 --> 00:12:24,530
Rule five for me was to

328
00:12:24,530 --> 00:12:26,630
slowly pay off my debt.

329
00:12:26,630 --> 00:12:27,710
And I did.

330
00:12:27,710 --> 00:12:30,545
So in February 27th, 2010,

331
00:12:30,545 --> 00:12:32,150
six years after I started

332
00:12:32,150 --> 00:12:34,745
this project, I
became debt-free.

333
00:12:34,745 --> 00:12:37,625
When I started my
credit card project.

334
00:12:37,625 --> 00:12:39,710
Again, I hated my drawing.

335
00:12:39,710 --> 00:12:41,645
I hated joins so much.

336
00:12:41,645 --> 00:12:44,570
I actually considered
a form of punishment.

337
00:12:44,570 --> 00:12:45,560
Dry.

338
00:12:45,560 --> 00:12:46,850
My credit card statements

339
00:12:46,850 --> 00:12:48,485
was the equivalent
to writing,

340
00:12:48,485 --> 00:12:51,245
I will not be stupid
with money over and

341
00:12:51,245 --> 00:12:55,220
over and over again
on a chalkboard.

342
00:12:55,220 --> 00:12:57,860
So this project wasn't fun.

343
00:12:57,860 --> 00:13:00,185
But again, that
wasn't the points.

344
00:13:00,185 --> 00:13:02,180
But however, as
this project

345
00:13:02,180 --> 00:13:04,535
progressed and my
debt went down,

346
00:13:04,535 --> 00:13:06,290
I actually started to take

347
00:13:06,290 --> 00:13:09,170
pleasure in making
repetitive lines,

348
00:13:09,170 --> 00:13:11,060
drawing type, and focusing

349
00:13:11,060 --> 00:13:12,710
on the subject at hand.

350
00:13:12,710 --> 00:13:14,960
Two years into my
credit card project,

351
00:13:14,960 --> 00:13:17,030
I wanted to draw
something else in

352
00:13:17,030 --> 00:13:18,560
addition to my frustrating

353
00:13:18,560 --> 00:13:19,970
and credit card statements.

354
00:13:19,970 --> 00:13:22,355
So I made a new
set of rules

355
00:13:22,355 --> 00:13:23,720
and my daily
purchase drawing

356
00:13:23,720 --> 00:13:25,115
project was born.

357
00:13:25,115 --> 00:13:25,880
Again.

358
00:13:25,880 --> 00:13:27,440
I started small.

359
00:13:27,440 --> 00:13:29,750
I drew one black and
white line drawing

360
00:13:29,750 --> 00:13:32,045
of something that I
purchased every day.

361
00:13:32,045 --> 00:13:33,680
The drawings were simple

362
00:13:33,680 --> 00:13:35,810
and of everyday objects.

363
00:13:35,810 --> 00:13:38,045
This process made
me incredibly

364
00:13:38,045 --> 00:13:40,189
aware of how much
passive consumption

365
00:13:40,189 --> 00:13:42,530
occurs in our
daily lives and

366
00:13:42,530 --> 00:13:43,580
how little attention we

367
00:13:43,580 --> 00:13:45,860
pay to everyday items.

368
00:13:45,860 --> 00:13:47,900
And I kept with
it and I drew,

369
00:13:47,900 --> 00:13:49,580
and I drew and I drew in

370
00:13:49,580 --> 00:13:53,120
2922 daily joins
later I can safely

371
00:13:53,120 --> 00:13:54,710
say that I love to draw

372
00:13:54,710 --> 00:13:55,910
and that I don't feel like

373
00:13:55,910 --> 00:13:59,735
opposer by calling
myself an illustrator.

374
00:13:59,735 --> 00:14:02,330
My early drawings or not.

375
00:14:02,330 --> 00:14:05,030
However, sometimes
drawing with

376
00:14:05,030 --> 00:14:06,080
my hands felt like I

377
00:14:06,080 --> 00:14:07,655
was drawing with my feeds.

378
00:14:07,655 --> 00:14:10,775
However, I kept going
and I kept sharing.

379
00:14:10,775 --> 00:14:12,980
My style, remained
kind of wonky,

380
00:14:12,980 --> 00:14:15,275
but it became a
confident walk.

381
00:14:15,275 --> 00:14:18,110
My hands stopped
feeling like feet.

382
00:14:18,110 --> 00:14:20,390
I was documenting
my life through

383
00:14:20,390 --> 00:14:22,970
my stuff and I
became hooked.

384
00:14:22,970 --> 00:14:25,520
I started other rule-based
projects because

385
00:14:25,520 --> 00:14:28,895
one set of rules is
simply not enough.

386
00:14:28,895 --> 00:14:30,620
And I honestly feel that

387
00:14:30,620 --> 00:14:33,575
these rules are for anyone.

388
00:14:33,575 --> 00:14:34,700
They can work.

389
00:14:34,700 --> 00:14:36,650
They can work in this
way if they want you.

390
00:14:36,650 --> 00:14:38,615
This doesn't just
go for artists.

391
00:14:38,615 --> 00:14:39,980
This structure can work for

392
00:14:39,980 --> 00:14:41,585
somebody who loves numbers.

393
00:14:41,585 --> 00:14:43,190
These rules can
work for somebody

394
00:14:43,190 --> 00:14:44,630
who loves to run.

395
00:14:44,630 --> 00:14:46,685
This is for people
who love to cook,

396
00:14:46,685 --> 00:14:49,250
who are losing weight
or who read a lot.

397
00:14:49,250 --> 00:14:51,440
These rules are
for everybody.

398
00:14:51,440 --> 00:14:53,330
You just need curiosity

399
00:14:53,330 --> 00:14:55,115
and a bit of discipline.

400
00:14:55,115 --> 00:14:57,830
These rule-based projects
allow you to work

401
00:14:57,830 --> 00:15:00,590
and small and
manageable scope.

402
00:15:00,590 --> 00:15:02,930
You pick out what
you like and

403
00:15:02,930 --> 00:15:06,244
combine it with your
unique point of view.

404
00:15:06,244 --> 00:15:09,950
You are giving yourself
tiny assignments.

405
00:15:09,950 --> 00:15:11,780
Each assignment
gives you a chance

406
00:15:11,780 --> 00:15:13,925
to practice your thing.

407
00:15:13,925 --> 00:15:16,505
And as you complete
each assignment,

408
00:15:16,505 --> 00:15:19,025
work starts to accumulate.

409
00:15:19,025 --> 00:15:21,530
As you complete
each assignment,

410
00:15:21,530 --> 00:15:22,670
you start to feel more

411
00:15:22,670 --> 00:15:24,619
confident in
your technique.

412
00:15:24,619 --> 00:15:27,215
As you complete
each assignment,

413
00:15:27,215 --> 00:15:29,720
you'll learn more about
your subject matter.

414
00:15:29,720 --> 00:15:31,805
What's not to love.

415
00:15:31,805 --> 00:15:33,769
It's all about scope,

416
00:15:33,769 --> 00:15:36,335
repetition, and discipline.

417
00:15:36,335 --> 00:15:38,240
So if you have an
underused camera,

418
00:15:38,240 --> 00:15:39,710
take a snapshot
of your kids

419
00:15:39,710 --> 00:15:41,555
every day in the
same location.

420
00:15:41,555 --> 00:15:42,860
If you go on hikes,

421
00:15:42,860 --> 00:15:44,960
assign yourself the
task of sketching

422
00:15:44,960 --> 00:15:48,485
one tree or one
vista or one leaf.

423
00:15:48,485 --> 00:15:49,535
You love food.

424
00:15:49,535 --> 00:15:50,870
Keep a food diary.

425
00:15:50,870 --> 00:15:52,520
Are you obsessed
with music?

426
00:15:52,520 --> 00:15:53,990
Make monthly playlist,

427
00:15:53,990 --> 00:15:55,385
and share with friends.

428
00:15:55,385 --> 00:15:57,665
You don't have
to be an artist.

429
00:15:57,665 --> 00:16:00,079
That isn't what
this is about.

430
00:16:00,079 --> 00:16:03,020
Making is what
you make of it.

431
00:16:03,020 --> 00:16:05,945
This is about
documenting an aspect of

432
00:16:05,945 --> 00:16:09,710
your life through
accumulation of repetition.

433
00:16:09,710 --> 00:16:12,560
We all liked to
tell stories,

434
00:16:12,560 --> 00:16:15,155
and we all like to
listen to stories.

435
00:16:15,155 --> 00:16:17,135
As author Joan Didion said,

436
00:16:17,135 --> 00:16:20,465
we tell ourselves stories
in order to live.

437
00:16:20,465 --> 00:16:24,230
Also, if you share your
projects with others.

438
00:16:24,230 --> 00:16:26,300
They will hold you
accountable and

439
00:16:26,300 --> 00:16:28,490
be delighted at the
same time hack,

440
00:16:28,490 --> 00:16:30,335
they might just
join in with you.

441
00:16:30,335 --> 00:16:31,910
So let me show you a little

442
00:16:31,910 --> 00:16:33,320
bit what I'm talking about.

443
00:16:33,320 --> 00:16:34,940
For the last 30 years,

444
00:16:34,940 --> 00:16:37,460
photojournalists
Diego Goldberg has

445
00:16:37,460 --> 00:16:38,840
taken a photo of everyone

446
00:16:38,840 --> 00:16:40,190
and his family every year.

447
00:16:40,190 --> 00:16:41,585
On June 17th.

448
00:16:41,585 --> 00:16:43,700
He is an accomplished
photo journalist.

449
00:16:43,700 --> 00:16:45,770
But the project he's
most well-known for

450
00:16:45,770 --> 00:16:46,880
is something that anyone

451
00:16:46,880 --> 00:16:48,215
should be able to do.

452
00:16:48,215 --> 00:16:49,940
He says, sometimes

453
00:16:49,940 --> 00:16:52,535
the simplest ideas
are the best.

454
00:16:52,535 --> 00:16:56,750
My mother-in-law,
Kathleen, loves books.

455
00:16:56,750 --> 00:16:58,760
I recently
discovered that she

456
00:16:58,760 --> 00:17:00,440
has been keeping
notebooks with

457
00:17:00,440 --> 00:17:01,580
simple one or two

458
00:17:01,580 --> 00:17:03,080
line entries of
every book that

459
00:17:03,080 --> 00:17:06,315
she has ever read for
the last 30 years.

460
00:17:06,315 --> 00:17:10,150
That simple act of
documentation, repetition,

461
00:17:10,150 --> 00:17:12,280
and accumulation
has manifested

462
00:17:12,280 --> 00:17:15,205
into a tremendous
creative archive.

463
00:17:15,205 --> 00:17:17,500
That archive tells a story

464
00:17:17,500 --> 00:17:19,780
of a life through books.

465
00:17:19,780 --> 00:17:21,775
Carry van der yacht.

466
00:17:21,775 --> 00:17:23,110
She has a project that's

467
00:17:23,110 --> 00:17:25,180
called ugly face Wednesday.

468
00:17:25,180 --> 00:17:27,175
And it has simple goals.

469
00:17:27,175 --> 00:17:29,740
She dedicated a year

470
00:17:29,740 --> 00:17:31,930
to making 50 to
absurd phrases.

471
00:17:31,930 --> 00:17:33,565
She's also a PSU grad.

472
00:17:33,565 --> 00:17:35,720
I just want to
point this out.

473
00:17:36,660 --> 00:17:39,850
Is ugly face says

474
00:17:39,850 --> 00:17:41,890
everyone can make
an ugly phase.

475
00:17:41,890 --> 00:17:43,645
Okay, so let's on Earth,

476
00:17:43,645 --> 00:17:46,090
that kind of
fancy camera that

477
00:17:46,090 --> 00:17:47,260
you purchased
that you don't

478
00:17:47,260 --> 00:17:48,955
really use that often.

479
00:17:48,955 --> 00:17:50,725
Start using that.

480
00:17:50,725 --> 00:17:52,570
All of these
projects explore

481
00:17:52,570 --> 00:17:54,490
a variety of concepts
and mediums,

482
00:17:54,490 --> 00:17:57,250
but they all have a
few things in common.

483
00:17:57,250 --> 00:17:59,320
A dedication to simplicity,

484
00:17:59,320 --> 00:18:01,195
a distinctive
point of view,

485
00:18:01,195 --> 00:18:03,715
and a pretty cut and
dry rule system.

486
00:18:03,715 --> 00:18:06,535
And they also have a
bit of discipline.

487
00:18:06,535 --> 00:18:07,974
Those are art soldiers,

488
00:18:07,974 --> 00:18:11,290
say they're okay on
a pink background.

489
00:18:11,290 --> 00:18:13,120
So again, so whatever you

490
00:18:13,120 --> 00:18:14,350
wanted to create a system

491
00:18:14,350 --> 00:18:15,490
of rules for yourself

492
00:18:15,490 --> 00:18:16,840
to follow and carry out.

493
00:18:16,840 --> 00:18:18,850
So first, keep it simple,

494
00:18:18,850 --> 00:18:20,650
keep it simple,
simple, simple.

495
00:18:20,650 --> 00:18:22,015
And then remember,

496
00:18:22,015 --> 00:18:24,100
the beauty is
in the details.

497
00:18:24,100 --> 00:18:25,765
Is this going to
happen once a day,

498
00:18:25,765 --> 00:18:28,390
once a week, once a
month, once a year?

499
00:18:28,390 --> 00:18:29,260
Are you going to organize

500
00:18:29,260 --> 00:18:30,399
it onto a spreadsheet?

501
00:18:30,399 --> 00:18:32,000
Do you need to set
R0 and sinners?

502
00:18:32,000 --> 00:18:32,870
Are you going to write,

503
00:18:32,870 --> 00:18:33,770
are you going to draw?

504
00:18:33,770 --> 00:18:34,835
You're going to collect,

505
00:18:34,835 --> 00:18:36,140
what are you gonna do?

506
00:18:36,140 --> 00:18:38,615
Sit down and work
out the details.

507
00:18:38,615 --> 00:18:42,545
Because again, beauty
is in those details.

508
00:18:42,545 --> 00:18:44,300
And also this is
so important.

509
00:18:44,300 --> 00:18:45,980
I tell my students
this all the time too,

510
00:18:45,980 --> 00:18:47,720
we learn through making,

511
00:18:47,720 --> 00:18:48,710
not just sitting there

512
00:18:48,710 --> 00:18:49,730
and thinking
that and talking

513
00:18:49,730 --> 00:18:50,780
yourself out of projects

514
00:18:50,780 --> 00:18:52,205
we learn through making.

515
00:18:52,205 --> 00:18:54,590
So again, the first
project might fail,

516
00:18:54,590 --> 00:18:57,560
and that's okay,
it's okay to fail.

517
00:18:57,560 --> 00:18:58,880
I have a pile of

518
00:18:58,880 --> 00:19:01,205
really bad ideas
that have failed.

519
00:19:01,205 --> 00:19:03,800
It's okay. And
it might take

520
00:19:03,800 --> 00:19:05,600
several attempts
before one project

521
00:19:05,600 --> 00:19:06,830
really clicks with DO.

522
00:19:06,830 --> 00:19:08,690
Again, we learned
to making you

523
00:19:08,690 --> 00:19:10,550
build upon those
failures and you

524
00:19:10,550 --> 00:19:13,265
create something
better from

525
00:19:13,265 --> 00:19:15,035
something that
you've failed from.

526
00:19:15,035 --> 00:19:16,490
And then you've
gotta kinda commit

527
00:19:16,490 --> 00:19:17,960
to the crazy, okay,

528
00:19:17,960 --> 00:19:21,275
so don't give up after
a day or two or three,

529
00:19:21,275 --> 00:19:22,640
or eight or even 12,

530
00:19:22,640 --> 00:19:24,095
The first couple weeks

531
00:19:24,095 --> 00:19:26,525
of anything feels awkward.

532
00:19:26,525 --> 00:19:28,700
It's okay to feel
uncomfortable not

533
00:19:28,700 --> 00:19:30,875
knowing where
you are going.

534
00:19:30,875 --> 00:19:33,934
You have to commit
to the crazy.

535
00:19:33,934 --> 00:19:35,420
And you've gotta repeat.

536
00:19:35,420 --> 00:19:36,830
You've gotta
repeat, repeat,

537
00:19:36,830 --> 00:19:39,200
repeat, repeat,
repeat, repeat.

538
00:19:39,200 --> 00:19:42,530
Okay, So becoming
an illustrator

539
00:19:42,530 --> 00:19:44,645
was a very
pleasant surprise.

540
00:19:44,645 --> 00:19:46,370
I never thought
I would share

541
00:19:46,370 --> 00:19:48,785
the same profession
as my grandmother.

542
00:19:48,785 --> 00:19:51,830
And now I draw
every single day in

543
00:19:51,830 --> 00:19:55,535
my own studio at
her drawing table.

544
00:19:55,535 --> 00:19:57,440
I got here by creating

545
00:19:57,440 --> 00:20:00,530
my own rule systems
and constraints.

546
00:20:00,530 --> 00:20:02,585
And now I challenge
you to find

547
00:20:02,585 --> 00:20:04,220
your own rule system

548
00:20:04,220 --> 00:20:06,515
and to commit
to your crazy.

549
00:20:06,515 --> 00:20:09,390
So thank you very much.