How Genders Work: Producing the J.CREW Catalog

by Paul Muhlhauser and Kelly Bradbury

Intrigued by the messages the most recent J.CREW catalog sends about gender and work, we put our gendered minds together to satirize what audiences learn from J.CREW. As teachers ourselves, we chose to perform our satire in the medium of an interactive textbook. Open it, close it — J.CREWs it.

Click on image to enter:

Thumbnail of "How Gender Works" cover

Fair Use Statement

The inclusion of images and text from the November 2009 J.CREW catalog constitutes fair use. This work is one of criticism, is meant for educational purposes, does not extract a significant amount of content from the catalog, and will not directly profit the authors or the publishers.

By day, Paul Muhlhauser and Kelly Bradbury are assistant professors of English (Rhetoric and Composition) at The College of Staten Island, CUNY. By night, we are musicians (i.e., play in a band and own a drum set), rebel-rousers (i.e., don't always curb pets or keep grade books sutured to our backs), animal lovers (i.e., own pets), and thrill-seekers (i.e., we ride the NYC subway).

This work has some rights reserved under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.