Building Brand and Community: Tracing the Impact of NonBook Literary Programming on Book Publishers' Economic and Cultural Capital

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Book industries and trade, Publishers and publishing, Social media


This research paper examines the role and function of literary programming offered by some book publishers as a supplement to their publishing business model, and seeks to illuminate the ways that these programs may contribute to the economic and the cultural capital accrued by these publishers and their brands. Using a selection of book publishers that include writing workshops, writing contests, and other literary publications within their brand and in their business models and comparing them a selection of similar publishers who do not offer these types of programs, this research examines and compares: each publisher’s social media reach on Facebook and Twitter; sales data for one case study title per publisher; and the frequency of publicity generated by each press independent of their books.


Submitted in partial fulfillment of the requirements for the degree of Master of Arts in Writing: Book Publishing

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