Portland State University. Department of English
Publishers and publishing, Book industries and trade
What’s causing the recent rise in publisher-operated brick and mortar bookstores? Are there significant advantages that arise from concentrating on in-person connections rather than more convenient engagement methods such as digital marketing? How are some indie book publishers using high-fidelity, physical experiences to promote their brands and foster a literary culture in their communities?
Hein, Lisa, "Building a Literary Culture: How Indie Publishers Can Establish Stability by Operating Community Hubs" (2018). Book Publishing Final Research Paper. 33.