Document Type

Paper

Publication Date

5-15-2018

Subjects

Publishers and publishing, Book industries and trade

Abstract

What’s causing the recent rise in publisher-operated brick and mortar bookstores? Are there significant advantages that arise from concentrating on in-person connections rather than more convenient engagement methods such as digital marketing? How are some indie book publishers using high-fidelity, physical experiences to promote their brands and foster a literary culture in their communities?

Description

Paper submitted in partial fulfillment of the requirements for the degree of Master of Science in Writing: Book Publishing

Persistent Identifier

https://archives.pdx.edu/ds/psu/26265

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