Online Frenzy: How Wattpad Can be Used in Traditional Publishing
Portland State University. Department of English
Publishers and publishing, Electronic publishing
How has Wattpad worked in conversation with traditional publishing? What do the changes in this relationship demonstrate about Wattpad’s role in the publishing ecosystem? Can traditional publishers use Wattpad as a marketing strategy? Does using Wattpad minimize financial risk for the publishers they partner with?
Thompson, Taylor, "Online Frenzy: How Wattpad Can be Used in Traditional Publishing" (2019). Book Publishing Final Research Paper. 40.