Portland State University. Department of English
Publishers and publishing, Book industries and trade
This research assesses the current state of XR (extended reality) publishing and its feasibility within an exceptionally virtual landscape. Feasibility is measured upon the challenges and opportunities posed by accessibility, cost efficiency, demand, and intrinsic value.
Through market analysis of past and ongoing XR storytelling projects, as well as qualitative methods which include industry interviews and public surveys, it has been found that publishers would do well to first adopt augmented reality storytelling methods before venturing further into virtual reality storytelling. Because augmented reality is generally more accessible and cost efficient, its adoption contributes to increased consumer demand, more customers, more market competitors, and lower purchase points.
© 2022 Sarah Moffatt
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Moffatt, Sarah, "The Rise of XR Storytelling and the Contribution of Consumer Accessibility, Cost Efficiency, & Intrinsic Value to Feasibility" (2022). Book Publishing Final Research Paper. 67.