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Publishers Weekly

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Subjects (Firm), Kindle (Electronic book reader), Children's books, Book industry -- Digital humanities


Can Amazon's Kindle Vella Break Through With Younger Readers? From its inception, Amazon has pushed book publishing toward a digital future that other entertainment industries such as video games and streaming media have been quicker to embrace. Kindle Vella, one of Amazon’s most recent digital programs, is worth watching.

Kindle Vella is a serialized reading experience folded into Amazon’s Kindle app. It quietly launched in July 2021. If it can catch on, it has enormous potential to capture the attention of a new generation of readers and writers already engaging serialized stories in apps like Webtoons and Wattpad--GenZers reading serialized content is the fastest-growing reader demographic in the U.S.


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