Vouching for Vouchers
Portland Book Festival, Books -- Marketing, Millenials, Book vouchers, Booksellers and bookselling
The article discusses the concept of using book vouchers in buying a book. Topics covered include the use of book vouchers at the Portland Book Festival (PBF) held each November, advantages of using vouchers, and possible correlation between increased voucher use and the growing number of millennials at PBF.
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Berens, K. I. (2019). Vouching for Vouchers. Publishers Weekly, 266(31), 72.