Immersive Media & Books 2020 - The Final Report and Major Findings

Streaming Media

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Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior, Book industry -- Digital humanities


This webinar provides an overview of the report, Immersive Media & Books: Consumer Behavior and Experience with Multiple Media Forms

Among the report's key findings: particularly strong book buying patterns among Black and Latinx millennials, and surprising engagement patterns in the age of digital media with some 61% of e-book readers and 70% of audiobook listeners reporting that they "multitask" when engaging with digital content.

The report also found that libraries, bookstores, and online channels "mutually reinforce" each other. The report is one of the most ambitious, and comprehensive efforts to measure consumer media consumption and behavior in the digital age. It draws on data from more than 4,300 pre-qualified respondents who were surveyed from September through November of 2020 with demographic data broken down into three age groups, five U.S. regions, and seven racial/ethnic groups."

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