Immersive Media & Books 2020 - The Final Report and Major Findings
Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior
This webinar provides an overview of the report, Immersive Media & Books: Consumer Behavior and Experience with Multiple Media Forms
Among the report's key findings: particularly strong book buying patterns among Black and Latinx millennials, and surprising engagement patterns in the age of digital media with some 61% of e-book readers and 70% of audiobook listeners reporting that they "multitask" when engaging with digital content.
The report also found that libraries, bookstores, and online channels "mutually reinforce" each other. The report is one of the most ambitious, and comprehensive efforts to measure consumer media consumption and behavior in the digital age. It draws on data from more than 4,300 pre-qualified respondents who were surveyed from September through November of 2020 with demographic data broken down into three age groups, five U.S. regions, and seven racial/ethnic groups."
Locate the Document
Noorda, R. and Berens, K. (2021). “U.S. Book Show: Key Findings from Panorama’s ‘Immersive Media and Books 2020,’” Publisher’s Weekly.