Immersive Media & Books With Dr. Rachel Noorda & Dr. Kathi Berens
Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior
Podcast, episode 55.
If you're trying to do research as a book industry professional, you're going to hit paywalls—sometimes paywalls so large that your business is better off replacing NPD with a tarot deck and a crystal pendulum. Enter Dr. Kathi Berens and Dr. Rachel Noorda, who spoke with Emily about their 2020 research on Immersive Media & Books. Using the survey results from over 4,000 respondents, they got a multitude of insights about how Americans of all ages and ethnicities engage with books. The best part? All of us have access to it. Listen to find out what some of the implications might be for industry professionals, librarians, booksellers, and readers.
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Noorda, R. and Berens, K. (2021). “Episode 55: Immersive Media & Books with Dr. Rachel Noorda and Dr. Kathi inman Berens.” Hybrid Pub Scout podcast.