Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia
The work of Fahad Aldhaban has been funded by Saudi Arabian Cultural Mission. The work of Tugrul Daim in this article is partially funded by the Basic Research Program of the National Research University Higher School of Economics (HSE) and by the Russian Academic Excellence Project “5–100.”
International Journal of Innovation and Technology Management
This paper examines the adoption of Smartphones in Saudi Arabia. A theoretical research model is developed based on the unified theory of acceptance and use of technology. A web-based survey has been used to gather data from randomly selected Smartphone users in Saudi Arabia. For data analysis, SEM approach was followed, SPSS and AMOS were utilized for analyzing data. The results indicate that performance expectancy, effort expectancy, brand influence, perceived enjoyment, and design constructs have a positive and significant relationship with users’ behavioral intention to adopt and use Smartphones in Saudi Arabia.
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Aldhaban, F., Daim, T., Harmon, R., & Basoglu, N. (2020). Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia. International Journal of Innovation and Technology Management, 17(01), 2050003.