At an ever increasing rate, today’s mobile professional needs immediate access to information stored in electronic devices. Whether it is through the use of a lap top computer, a cell phone, or a synchronized personal digital assistant (PDA), the business person holding up-to-date information at their fingertips often possesses a competitive advantage for their company. Business travelers are often away from access to the power grid for extended periods of time. A loss of power to any of their electronic equipment at the wrong time can mean lost sales due to inadequate preparation time or a lack of critical decision-making data, resulting in a loss of credibility in their customer’s minds and a loss of revenue for their company.
This report contains the marketing plan for a new product, Power2Go’s SolarSheet. The SolarSheet is a source of power for electronics that uses photovoltaic cells to extract the sun’s energy. It is available in two models for business and recreational applications; with or without an integrated battery pack. The standard, low-end model is capable of powering small electronic equipment during daylight hours, while the power output of the high-end model is adequate to run or charge a laptop computer around the clock.
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Hallum, Don; Ketineni, Goutham; AlMuhairi, Khalfan; and Sunardi, Mathias, "Power2GO SolarSheet" (2005). Engineering and Technology Management Student Projects. 1155.