Document Type

Closed Project

Publication Date

Spring 2005

Instructor

Dragan Milosevic

Course Title

Strategic Planning in Engineering Management

Course Number

EMGT 525/625

Abstract

The Internet Portal Industry is a new and emerging Industry. Competition is fierce both internally and from externally. New entrants are likely and existing competitors are seeking ways to undermine current market share. Partnerships that are internally linked via a complex ‘ecosystem’ format is emerging. This web of competition and stakeholders requires extensive strategic planning to stay ahead of the competition. One firm that has successfully competed in this new industry is Yahoo! Incorporated. This report reviews the Internet Portal Industry, Yahoo’s current situation and strategy and offers alternative strategies for analysis based on industrial Key Success Factors and firm related Critical Issues. Based on the analysis and linking with the Key Success Factors and Critical Issues, this report recommends an Alternative Strategy for Yahoo and implementation timeline for the strategy.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/23270

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