Dundar F. Kocoaglu
Management of Engineering and Technology
This project researches new technology marketing with a global flare. Seven essential marketing strategies are identified and compared with engineering management principles o raise awareness of the need for engineering and marketing integration. Strategies and principles are then applied to broad category of high technology products for geographic regions around the world to gain perspective of their effectiveness. Virtual reality products are used as a specific example to illustrate marketing techniques that apply to emerging new technology.
Overson, Shawn; Abdullah Razak, Razif; Al-Ansari, Fuad; Breiling, Brian; Hanson, Graydon; Jones, Roger; Obeidi, Raid; Schaff, Anatole; and Zhu, Hongbin, "The New Economy: High-Tech Global Marketing and the
Engineering Manager (Virtual Reality Exemplified)" (1994). Engineering and Technology Management Student Projects. 1238.