The New Economy: High-Tech Global Marketing and theEngineering Manager (Virtual Reality Exemplified)
Document Type
Closed Project
Publication Date
Fall 1994
Instructor
Dundar F. Kocoaglu
Course Title
Management of Engineering and Technology
Course Number
EMGT 520/620
Abstract
This project researches new technology marketing with a global flare. Seven essential marketing strategies are identified and compared with engineering management principles o raise awareness of the need for engineering and marketing integration. Strategies and principles are then applied to broad category of high technology products for geographic regions around the world to gain perspective of their effectiveness. Virtual reality products are used as a specific example to illustrate marketing techniques that apply to emerging new technology.
Rights
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Persistent Identifier
http://archives.pdx.edu/ds/psu/24157
Citation Details
Oveson, Shawn; Abdullah Razak, Razif; Al-Ansari, Fuad; Breiling, Brian; Hanson, Graydon; Jones, Roger; Obeidi, Raid; Schaff, Anatole; and Zhu, Hongbin, "The New Economy: High-Tech Global Marketing and theEngineering Manager (Virtual Reality Exemplified)" (1994). Engineering and Technology Management Student Projects. 1238.
http://archives.pdx.edu/ds/psu/24157
Comments
This project is only available to students, staff, and faculty of Portland State University.