Document Type

Closed Project

Publication Date

Fall 1994

Instructor

Dundar F. Kocoaglu

Course Title

Management of Engineering and Technology

Course Number

EMGT 520/620

Abstract

This project researches new technology marketing with a global flare. Seven essential marketing strategies are identified and compared with engineering management principles o raise awareness of the need for engineering and marketing integration. Strategies and principles are then applied to broad category of high technology products for geographic regions around the world to gain perspective of their effectiveness. Virtual reality products are used as a specific example to illustrate marketing techniques that apply to emerging new technology.

Description

This project is only available to students, staff, and faculty of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/24157

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