Document Type

Closed Project

Publication Date

Spring 2006


Tugrul Daim

Course Title

Decision Making in Engineering and Technology Management

Course Number

EMGT 530/630


Joint ventures -- Decision making -- Analysis, Technology -- Management, Health services administration -- Decision making


This paper addresses a decision problem faced by two partner companies A & B. The former is the technology and product provider and develops solutions and systems to streamline healthcare administration. The later is a mature, multi-industry multi-portfolio company focuses on healthcare, finance, heavy industry, etc; and delivers services as well as products. Company A has a initial product that they intend to develop further and give to Company B to sell into the market. But there is a probability of .5 that company B may independently decide to create a similar product to be released into the market in 18 months. There are several uncertainties at play, forcing Company A to assess future course and company A is in a dilemma whether to:

  1. Continue developing and releasing product to public - Invest option
  2. Propose to split the revenues with company B and mitigate risk - Split option
  3. Offer to sell the product line completely to Company B- Divest option

Our team has analyzed the problem by applying concepts and models learnt in the class, we have developed decision models and reviewed the advantages and challenges that are involved in the different courses of action. We end the analysis with our recommendations and conclusions.


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