The early phase of the innovation process, often referred to as the “fuzzy front end”, has been the focus of management research in recent years. Qualitative methods, including new concept development models to converge on common terminology and understanding, categorization of types of innovative projects, and new management techniques and processes have emerged to optimize the fuzzy front end. This paper will focus on quantitative methods to improve the quality of the front end processes by exploring a mathematical model to assess the value of new ideas or product concepts that originate in the front end. Variations to a multi-attribute value model developed for the business airplane industry will be evaluated and advantages and disadvantages of using such quantitative methods in the front end of the innovation process will be discussed.
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Campanario, Sandy, "Quantitative Methods to Optimize the Front End of the Innovation Process" (2005). Engineering and Technology Management Student Projects. 1311.