Document Type

Closed Project

Publication Date

Winter 2005

Course Title

Strategic Management of Technology

Course Number

EMGT 510/610


Simulations technologies are an array of computer and software tools for creating and interacting with artificial representations of reality. These tools have always been used, but advances in computer technology have enabled simulations that are highly detailed, increasingly realistic, and more affordable. The purpose of this paper is to show that simulations, which accurately capture the dynamics of the business reality, could enable companies find the best strategies (strategy formulation) and implement the one that has the highest return. “By linking business drivers that create shareholder value to specific operating decisions, we form the quantitative basis for a customized business simulation tool”. Also, the purpose of the simulation is to improve business line of sight from the CEO, through senior management, down to mid-level managers and to people in their units (Ravin Jesuthasan). Therefore, what simulations do best is provide a framework of rules that shape individual behavior. Once such a behavior is developed, we can be sure that the strategy is the result of everyone’s work, is the best out of all potential strategies, and the entire company knows which its strategy is.


In Copyright. URI: This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).


This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier