Operations research, Automobile dealers -- Oregon -- Portland, Feasibility studies, Porsche automobiles, New business enterprises -- Management
This paper will show, through operations research, that a new Oregon-based authorized Porsche dealership would be viable if placed in accordance with the following location-based decision model. Currently, the closest Porsche dealership to Portland, Oregon is Sunset Imports 2-miles away in Beaverton. The second closest is located in Tacoma, Washington at 120-miles North, and the third is in Bend, Oregon at 130-miles South-East. We started this analysis not only based on logistics for current availability of Porsches, but also because of growing imported car sales and local population. This all contributes to the viability of a new authorized dealership, strategically located within one of our predetermined regions of the model somewhere within the State of Oregon boundary.
The paper begins with a definition of the operations research method utilized in this project. We will then discuss the evaluation criteria of project object, variables, constraints and other considerations. The data used for analysis will be presented and discussed in detail. We will show a further break-out of the predetermined regions where we analyzed population, income and travel time. In conclusion, we will list assumptions, present the model results and make our recommendation accordingly. This section will also include additional project considerations and they may or may not affect the location decision model.
Brown, Neil; Fathy, Othman; and Ketineni, Goutham, "German Sports Car Study of Portland" (2006). Engineering and Technology Management Student Projects. 1323.