Engineering Technology Management
Samsŏng Chŏnja -- Management, Technological innovations, Samsŏng Chŏnja -- Strategic planning, Engineering -- Management
The Case Study of Samsung Electronics describes one example of a company that began in the electronics industry as an imitator of products already deployed in the marketplace. The difference with Samsung is the fact that they recognized fairly early in their existence that in order to succeed in the consumer electronics industry a change had to occur. This change involved understanding that technology progression would be their vehicle to get beyond relying on third party vendors to differentiate their products from their competitors. This study also presents how one company transferred from a component supplier role to a designer and manufacturer of finished goods. But they continued to utilize internal component development capabilities to not only supply target markets through innovative technologies but to also employ theses capabilities vertically to further improve their position in finished goods. We will address how Samsung evolved to becoming an Innovator and Leader in a highly competitive, technology intensive marketplace.
Khawaja, Irfan; Limkatanyoo, Piyaporn; Nikolayev, Andrey; Oursler, Kevin; and Sunardi, Mathias I., "Case Study: Samsung Electronics" (2004). Engineering and Technology Management Student Projects. 1330.