Document Type

Closed Project

Publication Date

Fall 2004


Dundar Kocaoglu

Course Title

Engineering Technology Management

Course Number

EMGT 520/620


Siemens Aktiengesellschaft -- Management, Technological innovations, Siemens Aktiengesellschafta -- Strategic planning, Engineering -- Management


Amid fierce competition and changing political situations, Siemens like other global giants is faced with the choice of either to transform or perish. Siemens has a reputation of producing top notch technology but transforming that technology into market performance is a challenge. The changing political situation in Europe has affected the performance of Siemens and is challenging its role as a technology leader.

With business diversification, emphasis on R&D and strong patent portfolio, Siemens is well positioned to successfully overcome difficulties and has the ability to come out stronger then before.

Siemens business strategy is to focus on the development of new environment friendly products. Its marketing strategy is to find new markets in both developed and developing parts of the world. To deal with competition it is forming strategic alliances and business partnerships with major players of a particular market segment.

In future, the success of Siemens will be due to transformation of its technology into market performance, cost cutting measures and competitive edge of its products over its rivals.

Note: The presentation associated with this report is included here as a supplemental file.


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