Mike Freiling & Daniel Sagalowicz
Virtual Vikings is a weekly e- newsletter sent to Portland state university students by the internal office of university Communications every Sunday. The newsletter is published in the fall, winter and spring of each academic school year. It contains information about the recent past week and upcoming week in form of snippets and links .The main aim of the Virtual Viking is to keep students engaged with the campus news, events, achievements etc. This project was done on the data provided by the BI team at PSU which manages the enterprise data warehouse and reporting suite (IBM Cognos) along with the university's budgeting and planning software (IBM Cognos TM1). The enterprise data warehouse consists of data from the university's ERP system Banner along with data brought in from additional campus systems such as the campus CRM Talisma. One of the Key business Goals of the Analytics Department at Portland State University is to engage students in attempts to help them achieve better outcomes. This is done through reporting all sorts of data being collected by the University.
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Kaur, Devende; Yang, Jacob; Tiwari, Rashi; and Tripathy, Sudipta, "Application of Data Mining to Virtual Viking Student Engagement Data" (2017). Engineering and Technology Management Student Projects. 134.