Document Type

Closed Project

Publication Date

Spring 2004


Dragan Milosevic

Course Title

Communication and Team Building

Course Number

EMGT 522/622


Teams in the workplace -- Management, Individualism, Collectivism, Communication in organizations, Intercultural communication


Over the past two decades, globalization has put a new spin on the methods by which organizations must manage their businesses. (Cascio, 1989) With corporations quickly expanding overseas and going global, companies are facing continual struggles to manage cross-cultural teams so they may competitively conduct business. In order to be productive and cost efficient, companies must face the challenges of learning to manage teams across cultures.

Before companies can manage these cross cultural teams, they must be aware of, and well versed in the issues that could arise, as result of individualism and collectivism. In this report, we will first define Individualism and Collectivism (IC) because we feel an understanding of these concepts is crucial to managing cross cultural teams. In using IC as a framework, we will explore two major issues managers may face when dealing with cross cultural teams; (Yaconi, 2001) effects of team members’ expectations and perceptions and (Montagliani, Robert, 1998) working styles of team members from different cultures. We will wrap up the research with our findings and recommendations.


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