Document Type

Closed Project

Publication Date

Winter 2003


Dundar Kocaoglu

Course Title

Engineering and Technology Management

Course Number

EMGT 520/620


The legendary story of Apple began with Steve Wozniak and Steve Jobs when two college dropouts joined to produce the Apple I computer in Jobs garage in Cupertino, California. On April Fool's Day 1976, Apple Computer Inc. was born. After selling over about 200 computers to mainly hobbyists, Jobs started selling his vision of making the personal computer easy to use for everyone. As he stated mission "to change the world through technology", his vision was one computer for every man, woman, and child. After they had a huge success in a computer trade show (West Coast Computer Faire in San Francisco) in 1977, when they introduced Apple II, they began to indeed change the company and world. Apple sold over 100,000 Apple II by the end of 1980, generating revenues over $100 million. The Apple Company went to public in December 1980.


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