Document Type

Closed Project

Publication Date

Winter 2017


Sule Balkan

Course Title

Technology Marketing

Course Number

ETM 555/655


Ring Video Doorbell (RVD) is an internet connected doorbell device. It is a component of the home security and smart home market. The entry level RVD is a plug and play installation and works with all major OS. RVD is available globally, but most active within the US market. The current target market is middle income residential homes, we have a three-year plan to extend to our adjacent markets of schools, small businesses, and apartments/condos owners and renters taking 40% of the market share. The five-year plan is to expand to a 20% global market share. Currently we have partnerships with many lock companies and a few security companies, we would like to expand and leverage these partnerships to achieve the target of 40% market share. Ring is a privately-owned company with multiple Fortune 500 investors poised to become the leader in the video doorbell marketplace


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