Document Type

Closed Project

Publication Date

Winter 2017


Sule Balkan

Course Title

Technology Marketing

Course Number

ETM 555/655


Dajiang Innovation Technology Co. (DJI) was founded in 2006 as a hobbyist venture, but soon transformed into the world’s largest drone manufacturer. The company’s main aim is to develop a flying - camera stabilization system - to capture amazing photos and video. DJI technology does more than simply enable creators. They push visionaries to go beyond the limits of what is thought possible, motivating them to inspire the world, a culture of constant innovation and curiosity, and a focus on transforming complex technology into easy-to-use devices. Building on the ethos of “form follows function,” DJI’s products combine advanced technology with dynamic designs.


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