Document Type

Closed Project

Publication Date

Winter 2002


Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

EMGT 520/620


Xerography, Xerox Corporation -- Management, Technology -- Management, Engineering management, Technological innovations -- Management


Xerox was a rapidly growing company in the 1960s due primarily to the invention and excellent exploitation of Chester Carlson's electro-photography concept. The copy machine revolutionized the document industry igniting a huge amount of demand from dozens of industries and thousands of corporations. This newfound market made Xerox the household name it has become today.

To remain on the forefront of technical innovation, Xerox created the Palo Alto Research Center (PARC). Though quite ahead of its time technically, this venture did not translate into the revenue Xerox had originally anticipated mainly due to poor control of their intellectual property.

There is a discreet process knowing when and how to set boundaries on new conception and innovation. This is art just as much it is science but can put corporations in a formidable position if implemented correctly. In a world where knowledge is power, companies like Xerox need to maximize the creativity of their


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