Document Type

Closed Project

Publication Date

Winter 2002


Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

EMGT 520/620


Computer storage device industry, Data disk drives industry, Optical storage device industry, Technology -- Management, Engineering management, Technological innovations -- Management


This analysis is the result of a desire to examine the market strategies at work in the Removable Data Storage Market. Our analysis takes a close look at various optical data storage technologies, magnetic hard disk drives, and silicon based storage technologies as well as the emerging long-term data storage technology alternatives. Each group is compared according to its segment.

The market forces are analyzed with an emphasis on the strategies used by the market leaders in each segment of the market. The Critical Issues at work in the current market, along with the Key Success Factors of the leaders in the market are identified. From analysis of network effects, switching costs and lock in, first mover advantage, penetration prices and backward compatibility, it is shown that network effects and first mover advantage appear to have the most effect on this market.

Research for this analysis was primarily complied using web-based, qualitative information gathered from sources like periodicals, articles and web-sites. Moreover, literature review has been made during this project to fully understand the market and its characteristics.


This project is only available to students, staff, and faculty of Portland State University

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