Introduction Airline industry has never been profitable
Debt load: increased from $55 Billion to $90 billion since 1999 Market Capitalization for American, United, Delta, Continental, Northwest and US Airways dropped from $44 billion in 1998 to less than $4 billion at the end of 2002
Chung-Sine, Christophe; Dachavorawuth, Kitti; Demirci, Cem; Hallum, Don; Kaplan, Onur; and Yates, Diane, "Strategic and Policy Issues: The Airline Industry: PowerPoint Presentation" (2003). Engineering and Technology Management Student Projects. 1616.