This paper provides an analysis of the actual position and the expected development of Tektronix. The analysis includes internal and external environment, future threats, key success factors, critical issues, financial ratios, and product/market growth alternatives. Out of the results a company strategy is recommended.
Gonzalez, Alberto; Kumar, Seva; Shultz, Thomas; and Weisensee, John, "Tektronix, A Competitive Analysis" (1996). Engineering and Technology Management Student Projects. 1759.