Strategic Management of Technology
This paper will use strategic frameworks to help a new biopolymer start-up diversify into new markets and technologies. The start-up, Bolt Threads, has developed a way to bio-engineer spider silk outside of the organisms themselves. While Bolt Threads already has decided its primary market will be clothing and textiles, my capstone team has been commissioned to search out secondary and tertiary market possibilities for Bolt Threads. Through brainstorming and initial weeding the remainder of the project has been focused on gathering and parsing through industry and product information to discern the attractiveness of each market and industry.
Freeman, Mark Kent, "Applying Scientific Discoveries to Consumable Products" (2015). Engineering and Technology Management Student Projects. 186.