Document Type

Closed Project

Publication Date

Fall 2000


Dundar Kocaoglu

Course Title

Engineering and Technology Management

Course Number

EMGT 520/620



This paper illustrates on base of the new founded DCX NET holding by DaimlerChrysler the reason for launching a new strategy based on e-commerce in the automotive industry. Thus connected procedures, structures and treats are presented and the different business areas of DCX NET are analyzed. Critical issues in the B2C relationship are looked at and possible “management workarounds” are gathered. Furthermore expectations and prognoses regarding the furthermore ecommerce trend in the automotive industry are listed.


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