Strategic Management of Technology
A firm’s stakeholders are interested in its operational as well as financial performance. Achieving a sustained competitive advantage in the industry is vital for a firm’s long-term survival. Big Data has been mentioned as a powerful competitive tool in the literature. This study examines the influence of Big Data Analytics in achieving competitive advantage by a firm in its business operations. From a competitive advantage standpoint, Big Analytics capability has implications for three key resources such as Big Data Technology, Big Data Technical skills, and Data Scientist skills. In this paper, we do a critical analysis of Big Data Analytics in terms of resource-based view of the firm. Based on resource-based theory, we conclude that Data Scientist skills could be considered a driver to provide sustainability. This study has implications for incumbent firms and new entrants who are heavily dependent of data-driven decision making to gain competitive advantage.
Rahman, Nayem, "Managing Big Data for a Sustained Competitive Advantage" (2015). Engineering and Technology Management Student Projects. 191.