In the hyperdynamic environment of today’s computer industry the standard practice of repeated custom development is overwhelmingly inflexible. In the market of tomorrow where this dynamic environment will continue to accelerate, flexibility will be the key to success. One of the most promising operational strategy technologies offered to replace the standard practice of repeated custom development is the practice of strategic reuse.
Barnum, Sean; Austin, Gina; Daim, Yonca; Cursetjee, Zareer; Premjai, Sarunya; Khanna, Anil; Thavasi, Manivannen; and Rousseau, Gerard, "Reusability as a StrategicManagement Practice in theComputer Industry" (1998). Engineering and Technology Management Student Projects. 1968.