Trendwest Resorts, Inc. is a timeshare destination resort company. This paper analyses the critical internal and external issues in shaping a competitive strategy, alternative strategies, and a recommendation for a future strategy.
Iewwongcharoen, B.; Sandiford, T.; Desmond, Bert; and Andert, D., "Trendwest Resorts, Inc." (1998). Engineering and Technology Management Student Projects. 2006.