The Power of Values in Modern Business

Authors

Elif Baktir, Portland State University
Sabin Srivannaboon, Portland State University
Francis Giang, Portland State University
Mike Codington, Portland State UniversityFollow
Ernest Waltson, Portland State University
Sittisak Maneeruttanaporn, Portland State University
Brent Douglas, Portland State University

Document Type

Closed Project

Publication Date

Fall 1999

Course Number

ETM 520

Abstract

This paper investigates the founding, expansion and current status of one of the United States most successful companies, Tektronix. Since it's founding in 1946 by Jack Murdock and Howard Vollum, Tektronix has practiced a unique set of values that have allowed it to become an innovation leader. These original values have been rocked in recent year by changing management.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, faculty, and staff of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/24938

Citation Details

Baktir, Elif; Srivannaboon, Sabin; Giang, Francis; Codington, Mike; Waltson, Ernest; Maneeruttanaporn, Sittisak; and Douglas, Brent, "The Power of Values in Modern Business" (1999). Engineering and Technology Management Student Projects. 2055.
http://archives.pdx.edu/ds/psu/24938