Document Type

Closed Project

Publication Date

Spring 2001


Dragan Milosevic

Course Title

Total Quality Management

Course Number

EMGT 560/660


Total quality management -- Applications to weight loss, Obesity in women -- United States


In 1998, heart disease killed approximately 371,000 women in the United States, more that double the second leading cause of death, cancer. Obesity is the leading contributor to diseases of the heart and also the most controllable cause. We discuss several methods commonly used in the U.S. to control obesity, including, diet pills, exercise, better nutrition, and surgery. We considered the pros and cons of each weight control technique, concluding that most effective way to improve long-term health is via nutrition and exercise.

We propose a campaign to communicate the benefits of good nutrition and exercise to the women of the U.S. through targeted, customized advertisements. The campaign will focus on presenting the health risks, namely heart disease, of obesity and the alternatives available to improve their health, reducing their risk of heart disease.


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